Question 1

What is Inly?

Accepted Answer

Inly is a Swedish technology company that builds Core, the platform small and mid-sized businesses run their operations on. Core replaces the software licenses a business doesn't need with tools fitted to its domain, connects the systems it keeps, and gives the team, its clients, and AI one place to work.

Question 2

What is Core?

Accepted Answer

Core is the platform Inly builds for small and mid-sized businesses to run their operations on. It replaces the software licenses a business doesn't need, with tools fitted to its domain: cases, forms, signing, quotes, orders, connects the systems it keeps, such as ERP and accounting, and gives the team, its clients, and AI one place to work. Sold as a fixed monthly subscription with unlimited users, operated end to end by Inly.

Question 3

Who is Core for?

Accepted Answer

Small and mid-sized businesses with an operational core that have outgrown their systems. The base systems usually work: an ERP, a dealer system, a CRM, a webshop. Nothing holds them together: the same data is entered twice, core processes live in Excel and email, and clients have no way to serve themselves. The constraint on growth is operational capacity, not demand. It runs across sectors: vehicle dealers with several sites, e-commerce brands, member organisations, coworking, logistics, education, media.

Question 4

Does Core replace the systems we already run?

Accepted Answer

The standard systems around the core business, where they aren't earning their place: CRM and case handling, booking, forms, e-signing, client and member portals, notifications and mailings, and in the ordinary case invoicing. A vertical core system is not a yes or no: an ERP, a dealer system, a webshop platform. Where the business runs on it, it stays and Core works around it. Where it is used for a fraction of what it costs, it can move onto Core too. Core can be the source of truth for the business, or mirror the systems it keeps. Inly sorts that with the customer before building anything: what moves onto Core, what stays connected, what can be retired.

Question 5

How does Core unify business data?

Accepted Answer

Core defines a single operational model for the entities your business works with — clients, orders, products, contracts, assets. The record can live in Core, or Core maps a system you keep into that model. Every process, application, workflow, and AI step works from the same definitions, instead of each tool keeping its own version of the truth.

Question 6

What does Core AI do?

Accepted Answer

Core AI is AI built into the customer's own flows. It reads applications and inbound requests, drafts records, fills forms under validation, answers questions on the customer's data within their permissions, and runs Core actions behind explicit approval — logged in the same audit trail as a human user, credited to both the person who approved and Core AI. It is included in every Core subscription.

Question 7

What is Core Portal?

Accepted Answer

Core Portal is a branded self-service surface where the people you work with — clients, partners, suppliers — submit requests, track progress, sign documents, and complete tasks. It runs in your brand, on the same data and rules your team uses internally.

Question 8

How is Core delivered?

Accepted Answer

Delivery is how Core arrives. Inly's engineers work inside your operation in scoped engagements with a Definition of Success agreed up front. We build what the business needs, not what was ordered, and we understand why a step exists before we digitize it. The first Delivery is typically live within 2–4 weeks; later Deliveries build on the same platform, each one faster than the last. The person you reach afterwards is a business developer, not a support desk.

Question 9

What happens to our data if we leave Core?

Accepted Answer

You get your configuration and data in standard formats. Everything you have entered and configured is yours to take.

Question 10

Where is Inly based and where is data stored?

Accepted Answer

Inly is based in Stockholm and Gothenburg, with engineering in Sweden. Your data and backups are hosted in the EU by default, and Core is GDPR-aligned. The AI features use a provider outside the EU. They can be switched off for you if you need that, and your data is never used to train models. Security routines for access control, backups and restore, and incident handling are built against ISO 27001.

Question 11

Is Core about digitalisation or about AI?

Accepted Answer

Both, in that order. From the first flow, the business gets one shared foundation: data is entered once and is there for everyone who needs it. That is the same foundation AI needs to do real work, the whole context rather than extracts from separate systems. Once you run on Core, you are ready for AI without another project.

Question 12

What does Core cost?

Accepted Answer

A fixed monthly fee for the platform — hosting, security, updates, support, Core AI, and unlimited users included. The price follows your business, not your user count, so it stays predictable as the team grows. There are two levels, and a few optional add-ons at fixed monthly prices; what separates the levels is how closely we work with you, not which features you get. An included allowance covers the usage that varies: AI, storage, email and SMS. Anything above it is billed on top. The work we build on the platform is scoped and priced separately as Deliveries, each with a Definition of Success agreed up front. We put concrete numbers on the table in the proposal after the first call.

Question 13

How fast can we be live?

Accepted Answer

The first scoped Delivery is typically in production within 2–4 weeks — one flow, not the whole business at once, built from Core's existing building blocks and shaped around your process. From there you extend on the same platform, one process at a time, each Delivery faster than the last.

Question 14

What support do we get?

Accepted Answer

Every subscription includes support with an uptime commitment and a shared channel straight into our team. Where the platform handles something business-critical, Priority support is an add-on: phone contact, shorter response times and evening on-call. At the higher level a named contact who knows your setup owns the relationship and the regular check-ins. The person you reach is a business developer, not a support desk.

Question 15

Do we have to replace the systems we run today?

Accepted Answer

Only the ones that aren't earning their place. Core takes over the standard systems around your core business — CRM and case handling, booking, forms, signing, client and member portals, notifications — and connects the ones you keep. A system stays when your business runs on it, or when one department has a clear, bounded use for it. Then we connect it to Core rather than replace it. One you use for a fraction of what it costs can move onto Core. Data is entered once and flows automatically. We sort the stack with you before building anything: what moves onto Core, what stays, what can go.

Question 16

We already run an ERP — does Core replace it?

Accepted Answer

Usually not. Most of our customers keep their ERP for the few who need it and give everyone else tailored Core tools. Orders, invoices, and master data flow between the two automatically, so nothing is entered twice.

Question 17

Can Core replace our CRM?

Accepted Answer

Often. We replace a contact list and a pipeline with a sales flow built around how you actually sell — no per-seat licenses, in your own terms. A deep marketing setup can stay on, connected to Core, for as long as it earns its place. Berners moved its sales desk onto Core and kept HubSpot for marketing.

Question 18

Couldn't we just build this in Lovable?

Accepted Answer

For a prototype or a one-off internal tool — go ahead, it's a great way to find out what you need. The difference shows up in production: roles and audit trails, and an expert to call when your app breaks — the tool's support ends where your flows begin. That's the part Core is for.

Question 19

Why not build custom software?

Accepted Answer

The tailored fit is the right instinct, but building from scratch means hiring a dev team and owning hosting, security, and maintenance forever. Core delivers the same fit from proven building blocks — live in weeks, run by us.