Fast-growing DRM-LND offers a unique and creative shopping experience where customers become their own designer. Through a wide range of phone cases, backpacks, necklaces, bracelets, and decorations, visitors create personalized DIY products. DRM-LND's physical stores has been a success in Sweden, Denmark, and Finland, but their ambitions stretch far beyond these borders.
Custom Commerce, Customer Experience
Tech Team, Tech Leadership
DRM-LND reached out to us because their previous platform, based on BigCommerce, was limiting their growth opportunities. To enable global expansion, a new solution was needed that could efficiently handle multiple markets, languages, and currencies. Moreover, the digital experience didn’t reflect the creative atmosphere their physical stores offered. A new design and improved platform were required to both convey the brand’s vision and optimize conversion in their online store.
To address these challenges, we delivered a complete headless e-commerce platform built on Shopify Plus, with Sanity as the CMS. We also developed a visually engaging design that guides customers through the creation process while clearly highlighting DRM-LND’s brand identity. The new design is optimized to drive conversions, with clear call-to-actions (CTAs) and a smooth user experience that inspires customers to explore, create, and shop.
Capabilities
Digital Strategy
User Experience
Prototyping
E-Commerce Development
Managed Cloud Hosting
The combination of technical scalability and an enhanced user experience has positioned DRM-LND for continued success on their journey toward global expansion.
6x
E-commerce revenue since collaboration started
"I want to express how impressed I am with your work on this project. You have delivered at the highest level—from functionality and design to support. Working with Inly has been an awesome experience, and I don't hesitate for a second to recommend you to others. Looking forward to a long-term partnership where we take over the DIY market together."
— Jakob Granqvist, Head of E-commerce and Co‑owner @ DRM-LND