Stunning web for Alan Walker’s album release

Our work
Alan Walker

Sony Music

Alan Walker, an artist of Sony Music, is one of the world's greatest DJs with billions of streams and millions of followers on social media. He has performed at the world's biggest festivals such as Coachella, Tomorrowland and Ultra Music Festival, and has also visited superstars such as Justin Bieber, Rihanna and Kygo.

Background

On behalf of Sony Music, we had the opportunity to deliver a technical solution as part of the promotion of the album Different World by Alan Walker.

Sony presented an idea with a high technical bar to impress a tech-savvy target audience with high expectations. The task was to build a memorable web experience where Alan Walker's fans could listen to the upcoming album after solving a puzzle that alludes to facts about previous song releases.

In addition to the technical production, a key challenge was to ensure we could handle the large volume of traffic that was expected in a short time. In addition, the solution needed to work well globally, given that Alan Walker's fans are spread around the world, regardless of geographical distance and internet connection.

Our solution

Technical strategy
UI / UX design
Web development

The technical solution was built around AWS to handle a large amount of global traffic in a short time. The solution used modern web technologies such as WebGL for special effects and web sockets for real-time chat.

To excite Walker's fans and play upon their interests, the rebus challenge mimicked a terminal that contributed to a sense that visitors needed to hack the server to access the preview version of the album.

The results

The site was appreciated by Alan Walker fans and the album was well received. Currently, the album's songs have a total of nearly four billion streams on Spotify.
3.9B
Spotify streams
300K
Page views
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